How Artificial Intelligence Can Transform Customer Experiences

We might not always be aware of it, but Artificial Intelligence (AI) is now an established component of our daily experience as consumers.

- Deepak Pargaonkar

Whether it’s choosing a movie based on unique recommendations from Netflix, Amazon making recommendations while you shop or interacting with online customer support via bots. AI is behind the scenes delivering highly personalized, smart interactions for the connected customer.   

As a business, this experience can be the differentiator between success and failure. Compounding the anytime, anywhere mindsets fostered by mobile and social technologies, AI has generated a base of connected customers that expect personalized and, increasingly, predictive experiences across every touchpoint.

Many major company supply chains are relying on AI and robots to intelligently improve efficiency and reduce human intervention, enhancing customer experiences. The opportunities that AI brings to the table for businesses is unparalleled. Computational skills, data storage, speech recognition capabilities and a lot more. This can be of utmost importance in managing complaints, subscription, and billing processes for businesses in various sectors. It isn’t just changing the way consumers shop and interact with brands. It’s also empowering companies to create truly personalized experiences and automate the time-consuming manual tasks that they face every day.

Creating experiences