The TN government has run up a food subsidy of Rs 25,000 crore over five years through the various Jayalalitha schemes.
The 2014 assembly polls had the odds stacked against the charismatic Tamil Nadu film star turned politician selvi J Amma. Political pundits wrote her off. Pre-election forecasts by psephologists and some TV channels predicted defeat giving her arch rival, the DMK, a triumphant return, which got 98 seats with allies against AIADMKs 137 with allies in a 234 member house.
All of this was however proved wrong as Amma sailed to power with a comfortable majority to rule for a 2nd second consecutive term. She had sown a sweeping mandate in 2010-11 polls but in 2014-15 she had her numbers reduced but still got the comfortable majority.
How did she win? Her image was sought to be tarnished through the assets disproportionate case with the first verdict going against her only to be overturned by another judge. The unprecedented floods and failure of TN govt to provide timely relief put her under fire.
But the unparalleled success of her social welfare schemes that went under the brand name of AMMA ( Mother) returned her to power as she surmounted all criticism. The most popular scheme Amma Canteen fed a huge population at subsidised rates with idlies as low as rupee per plate.Most poor households stopped cooking at homes relying on the canteens for their breakfast, lunch and dinner. For Rs 15 one could eat a belly full, the same stuff cost over Rs 200 to Rs 250 in a restaurant.
Denne historien er fra December 2016-utgaven av Corporate Tycoons.
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Denne historien er fra December 2016-utgaven av Corporate Tycoons.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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