Emotions In AI
DataQuest|July 2019

AI is learning and recognising human emotions and using that knowledge to improve everything — from marketing campaigns to healthcare. Here, Ranjan Kumar, founder and CEO, Entropik Tech, explains how machines are replicating the way humans think.

Aanchal Ghatak
Emotions In AI

Elaborate on Emotion AI. for what purpose can this be used?

AI is a complex web for logical decision making, an intelligence based on ‘if-else’ rules crafted to decipher an outcome based on vast possibilities of logical permutations of choices. However, Emotion AI also understands the emotional context of logic. It’s an AI system, which is not just artificially intelligent, but also emotionally perceptive.

Avenues for applications of Emotion AI are plentiful, including recruitment, medical diagnosis and assistance, loan evaluation, customer service, automobile passenger safety, optimization of ROI for marketers and many more. Entropik Tech is dedicated to building Emotion AI.

What technologies are you using to illustrate the emotion and expressiveness? Do you also map facial expressions?

For the Emotion AI platform, Affect Lab uses proprietary technologies like, brainwave mapping, facial coding and eye tracking to decipher cognitive and emotional response of consumers as they watch an ad, experience a product or undergo a purchase in a retail store.

For brain wave mapping, we use a special hardware which works like wearing a headphone. The hardware monitors electrical activity of the brain, while the user is experiencing a product/watching content. The raw data collected by the EEG (electroencephalogram) headset is then interpreted by algorithms to calculate behavioral and cognitive metrics like attention level of the user, mental effort applied towards completing a task etc.

The facial coding system developed by the team at Entropik can track facial expressions of users by identifying facial landmarks. This data is generated from the way you grin; the way you roll your eyes to way you smirk is fed into our deep learning algorithm and to get emotion metrics.

Denne historien er fra July 2019-utgaven av DataQuest.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July 2019-utgaven av DataQuest.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA DATAQUESTSe alt
The Ripple Effect Of Recent Layoffs
DataQuest

The Ripple Effect Of Recent Layoffs

The recent wave of layoffs across various industries has sent shockwaves through the global workforce. From tech giants to traditional corporations, companies have been forced to downsize in response to economic challenges, market shifts, and technological advancements. This article delves into the far-reaching implications of these layoffs, examining their impact on individuals, communities, and the broader economy, with a particular focus on how these trends are reshaping engineering education.

time-read
4 mins  |
september 2024
Bridging the Teacher Training Gap for Effective NEP Implementation
DataQuest

Bridging the Teacher Training Gap for Effective NEP Implementation

Bridging the teacher training gap is essential for effective NEP 2020 implementation, ensuring educators are equipped to foster the next generation's holistic development.

time-read
3 mins  |
september 2024
How Cloud Technology is Empowering Indian SMEs: Key Insights from Tata Teleservices and CyberMedia Research
DataQuest

How Cloud Technology is Empowering Indian SMEs: Key Insights from Tata Teleservices and CyberMedia Research

India's booming economy and the robust digital infrastructure are fuelling a wave of innovation, with businesses of all sizes - from established enterprises to agile small and medium enterprises (SMEs) - embracing powerful new technologies. Underpinning this growth charge is Cloud - a critical foundation for India's ongoing digital T transformation journey.

time-read
5 mins  |
september 2024
Breaking Barriers: Gender Inclusivity and AI Bias
DataQuest

Breaking Barriers: Gender Inclusivity and AI Bias

Shreya Krishnan, Managing Director of AnitaB.org India, shares insights on the progress and challenges of gender inclusivity in the Indian tech industry and the pervasive impact of bias in AI systems.

time-read
8 mins  |
september 2024
Harnessing AI for Gaming Innovation, Games24x7
DataQuest

Harnessing AI for Gaming Innovation, Games24x7

As the global online gaming industry continues its rapid expansion, the AI in gaming market, valued at approximately $2.6 billion in 2022, is expected to grow at a CAGR of around 29.5% from 2023 to 2030 Artificial Intelligence is playing a pivotal role in shaping the future of this dynamic sector.

time-read
6 mins  |
september 2024
Aditi Jain Reveals the Blueprint for Future-Ready Engineers
DataQuest

Aditi Jain Reveals the Blueprint for Future-Ready Engineers

Aditi Jain, HR Leader | Talent Management & Development at Visionet, discusses the importance of emerging technologies and industry-academia collaborations in preparing engineering graduates for the future.

time-read
3 mins  |
september 2024
Campus-Corns - The new Summa Cum Laude?
DataQuest

Campus-Corns - The new Summa Cum Laude?

It's strange when an OEM starts to build its own brand of cars. They are just supposed to supply the crucial parts. So why this last-mile and long-tail jump? But then, don't they have the best grip in understanding the car? So why not?

time-read
10 mins  |
september 2024
Preparing Engineers for the Modern Workplace
DataQuest

Preparing Engineers for the Modern Workplace

In recent years, the landscape of engineering education has undergone a significant transformation. However, the rapid pace of technological advancements and shifting industry demands have exposed critical gaps in the skills and knowledge of recent engineering graduates. As these young professionals step into the workforce, they are often confronted with challenges that their academic training has not adequately prepared them for. To address these issues, industry experts and educators are calling for a comprehensive overhaul of engineering curricula, emphasizing the importance of real-world problem-solving, projectbased learning, and the integration of emerging technologies.

time-read
5 mins  |
september 2024
From Funnel Vision to Gun-Barrel Vision
DataQuest

From Funnel Vision to Gun-Barrel Vision

Eyeing the Future of Tech Skills and shooting for the bull's eye-it's time engineering talent was sharpened with a close eye on what orbits are black and which ones are white in the future dartboard of opportunities and industry requirements. Maybe that's already happening.

time-read
10+ mins  |
september 2024
Practical experience & adaptability to emerging tech the key
DataQuest

Practical experience & adaptability to emerging tech the key

The 2024 DQ-CMR T-School Employability Index Survey presents an in-depth analysis of the evolving landscape of engineering education in India, particularly in terms of employability and industry-readiness. This survey, conducted across a diverse range of engineering institutions, sheds light on critical developments, trends, and challenges that are shaping the future of BE/BTech graduates in the Indian job market.

time-read
7 mins  |
september 2024