If you know Bozoma Saint John's name, that is not by accident.
Yes, she's held high-profile corporate roles-working as the global CMO of Netflix, CMO of Endeavor, chief brand officer of Uber, head of marketing of Apple Music and iTunes, and head of music and entertainment marketing at PepsiCo. But now that she's working independently, she's happy to say that when she took those jobs, she was very intentional about being visible in them. She got press. She received industry awards. And that's because she believes very strongly: If you don't get attention for your work, you'll just be overlooked.
"People still say I'm self-centered," she says. "Well, if I'm not self-centered, who am I supposed to be centered on? Who? Please tell me it's not you."
Saint John wrote a memoir earlier this year, called The Urgent Life, about her work, the loss of her husband to cancer, and her message that people should live their lives with intentionality. In this conversation, we discuss how to get what you want-even if it makes you uncomfortable-and how the hardest paths can prepare you for the greatest achievements.
You're well-known for working at some of the world's biggest companies. What was your strategy for building your career?
Oh my gosh. Let me tell you this. This applies for everyone, but especially for women trying to become a better-known executive. One of the most undervalued ideas is: When you are better known for the things you do, your value goes up.
I became an expert at negotiating how public-facing I can be on behalf of the company. Because the moment you are hidden underneath somebody else, or you don't get the credit for the work that you're doing, the less you are known for your expertise. And you want to be well-known for the things that you do, so people come and seek you for your next job.
Denne historien er fra July - August 2023-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July - August 2023-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Better Way to Fail
The next time something you do flops, here's a new way to learn from it.
Making the Midlife Leap
After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).
A Quick Guide to Franchise Ownership Costs
Franchising costs money. Here's what everything means.
This Doughnut Franchise Is Hitting the Road
To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.
3 Steps to Find Your Perfect Franchise
There are many brands out there. Finding the right one is up to you.
This Fencing Franchise Is Ready for Growth
Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.
What Are a Franchisee's Role and Responsibilities?
If you're going to be a franchisee, you should know exactly what's expected of you.
This Dog-Training Franchise Is Zooming Ahead
After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.
What's the Real Damage?
Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.
Mental Health Services, Franchised
The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.