1/ Listen to the rumblings.
I keep an ear out for what questions people are asking, what studies are coming out, and what's sparking the curiosity of the Wooden Spoon team. For example, once I started hearing rumblings of, 'Mushrooms are having a moment,' I upped our Mushroom Magic tincture inventory. Now the wellness industry is experiencing the 'shroom boom, which is exciting because we already have a product in place.
-LAUREN HAYNES, founder, Wooden Spoon Herbs
2/ Synthesize small clues into a bigger story.
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