Recently, Indian Prime Minister Narendra Modi citing a report claimed that India has crossed over 750 million Internet connections. To some, this might be just a number, but when you look through a micro lens, almost half the number of Internet connections were added in the last four years, exhibiting a strong Internet demand. India is a huge market for Internet-based companies, and now you know why a flock of foreign Internet-based companies such as Facebook, Netflix, Spotify are stressing more on their Indian operations. That being said, a large chunk of the market of these Internet users, and more importantly the next 100 million internet users, continue to remain untapped, with few eyeing the opportunity. Curious? It is the adoption of regional languages by Internet-based companies to communicate and acquire new customers seamlessly. It is a proven fact that people express and understand well in their mother language!
LOOKING BEYOND ENGLISH
From the ardent of the Internet, we have been forced to adopt English language as the only mode of communication. Whether it be searching something on Google, or writing an email, or even purchasing something online. It was earlier assumed that in India, the Internet was used by citizens who are well-read and are comfortable with English.
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Denne historien er fra December 2020-utgaven av Entrepreneur magazine.
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