Our smartphones receive all kinds of notifications, be it emails, SMS, or over-the-top (OTT) notifications. However, the most important notifications that we come to think of are one-time passwords (OTP), typically required while completing online payment, or registering to a service, or logging into an account. However, has your curious mind ever thought about who shares these OTPs with you? Of course, the messages flash the name of the service provider, for instance, the bank’s name, but it’s not the bank that shares the OTP with you. Strange? Typically banks or for that matter any businesses to uphold communication with their users, partners with messaging platforms to share transactional, promotional or informative exchange of details, which includes OTPs as well. Last month, amid the second wave of the pandemic, India’s very own messaging platform, Gupshup, joined the Unicorn stable, after raising $100 million from Tiger Global. After enjoying its share in India, the startup has now set its eye on the Western world.
Multiple Pivots
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