From cinema and TV, to VCRs and DVDs, to live feeds and MP4s, the humble video has had a constant role in our lives for over a century.
When it comes to the future of content in the digital age, there is no question video is, and will be, the king. But the way it is accessed, managed and manipulated needs to change dramatically to meet modern opportunities and challenges.
The Global Game
Cisco forecasts that video will dominate the global Internet traffic landscape, accounting for over 82 per cent of traffic by 2021, increasing its online presence at a rapid 31 per cent annually. Across the Asia Pacific (APAC) region, the video streaming software market is anticipated to grow at a annual rate of 26 per cent, and the online video industry is set to more than double its share of video industry revenue over the next few years. Given these figures, it’s no surprise Deloitte’s Global Digital Media Report found that half of adults in developed nations currently subscribe to two or more online media services, with the figure expected to double to four by 2020.
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Denne historien er fra May 2019-utgaven av Entrepreneur magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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