As the travel market grows further in India so does issues of security and safety of foreigners travelling to India every year. Though government is doing its bit, there is no direct mechanism to help foreigners in distress. As avid travellers, India Assist founder Harish Khatri and co-founder MoqierishTak identified a serious gap in the current tourism scenario — how lack of security and active assistance restricted tourists from enjoying their travel within the country. They also recognized that there is a lack of centralized system for foreigners that would provide them with verified information or assistance. “We are bridging this gap by providing assistance in medical emergencies, theft, baggage loss, altercation, transit or any other verified information they may need time to time. Tourists are quite vulnerable when they are outside of their home country essentially due to language and culture barriers. This issue has to be addressed seriously. This is where we come in,” shares Khatri.
The founders left their successful careers in managing big-ticket sport events to provide tourists in India a unique yet convenient experience. While Tak is excellent with micromanagement, technology and has a keen eye for detail, Khatri addresses the other day-to-day concerns such as having a bird’s eye view and vision of where the company is heading towards, necessary requirements and offering solutions. “I focus on enhancing our product, that’s how we balance the scales in terms of who looks after what,” Tak is quick to mention. “We are never at loggerheads. We go by each other’s conviction as there is not much that we disagree on,” Khatri reveals. Entrepreneurship, according to him, entails focusing on both internal and external changes.
MONEY MATTERS
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Denne historien er fra January - February 2020-utgaven av Entrepreneur magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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