India has a population of 1.3 billion, which will probably touch 1.4-1.5 billion in this year’s census. At present, India has over 750 million Internet connection subscribers, and will soon dethrone the leader China as India heads towards the one billion mark. Needless to say, with such high Internet penetration, the number of smartphone users have also skyrocketed and is expected to settle around 820 million by 2022, according to a report by Indian Cellular and Electronics Association and consulting firm KPMG. All these above-mentioned figures imply one thing: Indians love to be online, as they want to stay connected and be updated with whatever is happening around. And what place is better than a social media platform to stay connected.
Social media giants such as Facebook and Twitter have revolutionized the way we communicate. India, primarily a non-English speaking country, the likes of Facebook might have seen an active participation rate, but have failed to strike the right chord among the large portion of the population who aren’t comfortable with English. One of the early companies to have spotted this setback was ShareChat, a Bengaluru-based startup that was founded in 2015 as an indigienious social media platform which boasts of operating in 15 Indic languages including widely spoken Bengali, Marathi Malayalam, Tamil, among others. In an interaction with Entrepreneur India, Bhanu Pratap Singh, co-founder and chief technology officer of ShareChat, shares what led to the idea of ShareChat and how the platform continues to differentiate itself from others.
SACHIN TENDULKAR TO WHATSAPP GROUP
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