Surviving The Covid: Addressing The Business Challenges In Family Businesses
Entrepreneur magazine|September 2020
TULSI JAYAKUMAR IS PROFESSOR OF ECONOMICS AND CHAIRPERSON, FAMILY MANAGED BUSINESS AT S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH, MUMBAI.
TULSI JAYAKUMAR
Surviving The Covid: Addressing The Business Challenges In Family Businesses

How can family businesses withstand the challenges posed by a Black Swan event like Covid? We segregate the challenges facing family businesses into the business, family and ownership parts, and address them individually.

BUSINESS CHALLENGES DURING COVID

While all businesses have been badly hit by the pandemic, family businesses are particularly vulnerable, due to inherent structural weaknesses arising from poor cash flow management, poor accounting and financial practices as also lack of professional management to manage the risks. These weaknesses get exacerbated during a crisis.

MANAGING CASH-FLOWS:

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