There’s an unusual excitement among fans as the kookiest movie – The Addams Family – is set to disrupt the big screen come October. That’s not all! The animated feature comedy film, based on the characters created more than 70 years ago by American cartoonist Charles Samuel Addams, is being developed for mobile gaming experience for the first time. A renowned film studio Metro-Goldwyn- Mayer (MGM), who currently owns the rights to produce and distribute the movie, has signed an interactive licence agreement with Hong Kong-based mobile games developer Animoca Brands-owned Pixowl to develop a branded intellectual property (IP) game – The Addams Family Mystery Mansion – for global iOS and Android mobile users, with its launch timed strategically with the movie.
WATCH, PLAY, LOVE
“We like The Addams Family as a brand because it appeals to people who know the brand,” Animoca Brands Co-founder and Chairman Yat Siu tells Entrepreneur Asia Pacific. Animoca’s The Addams Family Mystery Mansion will be a freemium mobile game, which means that users can download and play the game for free of cost but will have to pay for additional features such as an instant upgrade. It will have features of simulation games, similar to those city-build, per se, type of games – such as FarmVille, CityVille, Clash of Clans – where one manages their buildings, environment, troops, etc. “In this case, you can get transformed into the world of The Addams Family and experience what it’s like to be back with the characters. And, of course, it will have some elements of comedy, fun, humour, along with bringing back a lot of nostalgia,” Siu says.
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