Most of the celebrities, though not everyone, smitten by startup frenzy usually either lend their name bringing in star power to the gig, or make passive investment as a stakeholder. However, that is not the case with Kunal Kapoor. Kapoor—the co-founder of Ketto and who starred in the blockbuster film Rang De Basanti alongside Aamir Khan—started the startup eight years back with his friends and has actually rolled up his sleeves and built Ketto from ground up. Ketto is the first donation-based peer-topeer crowdfunding platform in India. Ketto stands for Key to Tomorrow, implying the founders’ mission to create a change in society and connect people to access healthcare and share happiness. Ketto’s vision is ‘healthcare for all’. In a recent conversation, co-founder of Ketto, Varun Sheth said, “We are hiring aggressively pan India during this pandemic as we have seen a huge growth of individuals and NGOs using our platform to raise funds for their causes. We believe with a larger team, the quality of experience and support will go up tremendously.”
Denne historien er fra April 2021-utgaven av Entrepreneur magazine.
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Denne historien er fra April 2021-utgaven av Entrepreneur magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
