When Conserva Irrigation hired a new PR agency, it got more than just a publicist—it found a passionate pair of franchisees.
Ellie Lamonaca first entered the franchise world as a publicist, whose job was to help a franchise get media attention. But six years into her career, a new client captured her attention in a very different way. It was Conserva Irrigation, a sprinkler-system inspection and services company that helps homeowners and commercial properties cut down on water waste and bills. As a resident of South Florida, Lamonaca immediately understood the value of its business model—and saw opportunity. She texted her husband, Juan, and suggested they become Conserva franchisees, and in April 2017, the newlyweds opened their first territory, in Fort Lauder- dale. They’ve since grown into two territories and are eyeing a third, and they’ve learned the value of investing in a strong team, taking the time to understand an industry, and putting in the hard work.
Ellie, you spent years doing PR for franchises. What about Conserva Irrigation made you want to change careers?
Denne historien er fra March 2019-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2019-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Better Way to Fail
The next time something you do flops, here's a new way to learn from it.
Making the Midlife Leap
After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).
A Quick Guide to Franchise Ownership Costs
Franchising costs money. Here's what everything means.
This Doughnut Franchise Is Hitting the Road
To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.
3 Steps to Find Your Perfect Franchise
There are many brands out there. Finding the right one is up to you.
This Fencing Franchise Is Ready for Growth
Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.
What Are a Franchisee's Role and Responsibilities?
If you're going to be a franchisee, you should know exactly what's expected of you.
This Dog-Training Franchise Is Zooming Ahead
After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.
What's the Real Damage?
Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.
Mental Health Services, Franchised
The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.
