Lauren Lerch witnessed the unthinkable: She was at a Las Vegas music festival in 2017 when a gunman opened fire and killed 58 people. Lerch escaped physically unharmed, but the experience gave her PTSD. “I’d hear a car backfire and I’d hit the ground,” says the 37-year-old California mother of three. She struggled with depression, anxiety, and panic attacks, but medications only made her gain weight and feel disoriented.
That’s when a friend mailed Lerch a CBD tincture. “After three weeks of taking the product, I woke up one day and I was like, God, I almost feel normal right now,” Lerch recalls.
As the symptoms of her anxiety began to fade, Lerch grew increasingly interested in CBD. The hemp-derived compound—CBD is shorthand for cannabidiol—is being used to treat sleeplessness, pain, depression, and a host of other common ailments (though the actual science on CBD’s effectiveness is still in early stages). Lerch wanted to help other people like her and found an opportunity to do so: She became a franchisee of one of the leading CBD retail franchises, Your CBD Store. “I didn’t get into it originally for the business opportunity,” she says. “It can be overwhelming walking into a shop and having so many options. I loved the fact that I could provide a personalized experience and connect with customers.”
Denne historien er fra January - February 2021-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January - February 2021-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Better Way to Fail
The next time something you do flops, here's a new way to learn from it.
Making the Midlife Leap
After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).
A Quick Guide to Franchise Ownership Costs
Franchising costs money. Here's what everything means.
This Doughnut Franchise Is Hitting the Road
To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.
3 Steps to Find Your Perfect Franchise
There are many brands out there. Finding the right one is up to you.
This Fencing Franchise Is Ready for Growth
Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.
What Are a Franchisee's Role and Responsibilities?
If you're going to be a franchisee, you should know exactly what's expected of you.
This Dog-Training Franchise Is Zooming Ahead
After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.
What's the Real Damage?
Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.
Mental Health Services, Franchised
The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.