How To Succeed In 2020
Entrepreneur|December 2019
We’re not just about to enter a new year. We’re heading into a whole new decade. That means plenty of fresh opportunities, new challenges, and the chance to build businesses that will create a better tomorrow. Thirteen entrepreneurs and experts talked us through the trends to come—and offered advice on how to navigate your way to a successful future.
Eileen Guo
How To Succeed In 2020

Diversity & Inclusion

STERLING K. BROWN

Don’t just “include” differences. Celebrate them.

The NBC drama This Is Us is beloved for many things: its ability to bring viewers to blubbering tears with every episode; cross-generational family drama portrayed by a gorgeous collection of Hollywood actors; and, most significantly, the fact that each week, on network TV, it broadcasts relatable, authentic storylines about its black characters.

But success like that doesn’t just happen. It is, says This Is Us star Sterling K. Brown, the result of a diverse staff that’s comfortable confronting their differences— which is a recipe for success that reaches far beyond television.

On the show, Brown plays Randall Pearson, the adopted black son of a white family. It’s a loving and complicated relationship. It’s also one of the strongest storylines on This Is Us, which has three black writers in the writers’ room and regularly invites its cast—black and white—to consult and contribute to stories. Showrunner Dan Fogelman is aware of his blind spots, as a white man, in representing the black experience. So as they work through storylines or scripts, Fogelman often asks Brown and his colleagues, “Does this feel good?”

Brown loves this question. “When there is a well-functioning collaboration, where everyone is listening and willing to proceed to the best idea in the room,” says Brown, “then the potential to create something truly collaborative and inclusive is extraordinary.” The way he sees it, the question “Does this feel good?” is really an acknowledgment—that Fogelman recognizes Brown’s different life experiences and perspectives and wants to bring that to bear on the show’s creative decisions.

Denne historien er fra December 2019-utgaven av Entrepreneur.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 2019-utgaven av Entrepreneur.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ENTREPRENEURSe alt
How to Succeed With Gen Z Workers
Entrepreneur US

How to Succeed With Gen Z Workers

People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.

time-read
2 mins  |
November - December 2024
There's No Perfect Answer
Entrepreneur US

There's No Perfect Answer

I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.

time-read
1 min  |
November - December 2024
10 HOTTEST TRENDS for 2025
Entrepreneur US

10 HOTTEST TRENDS for 2025

Want to buy a brand that buzzes? Here's what to know.

time-read
1 min  |
November - December 2024
BUILD YOUR MONEY MACHINE
Entrepreneur US

BUILD YOUR MONEY MACHINE

A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.

time-read
10 mins  |
November - December 2024
The Top Franchises for Veterans
Entrepreneur US

The Top Franchises for Veterans

Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.

time-read
1 min  |
November - December 2024
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
Entrepreneur US

20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY

In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.

time-read
10+ mins  |
November - December 2024
How to Become a Main Street Millionaire
Entrepreneur US

How to Become a Main Street Millionaire

It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.

time-read
5 mins  |
November - December 2024
Want to Better Serve Your Clients? Become Them.
Entrepreneur US

Want to Better Serve Your Clients? Become Them.

As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.

time-read
3 mins  |
November - December 2024
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneur US

I've Been a Publicist for 17 Years.Don't Hire Me.

Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.

time-read
5 mins  |
November - December 2024
The CEO's Advice to the MVP
Entrepreneur US

The CEO's Advice to the MVP

Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.

time-read
7 mins  |
November - December 2024