I'm not creative," people in business often tell Peter M. Krask.
That's nonsense, Peter responds.
He should know. Krask, who is on the | faculty of the Paris-based International School of Management, calls himself “the creativity guide” and works with both artists and entrepreneurs who are stuck on a project. “Entrepreneurs are inherently creative," he says. “You're making something and putting it out in the world."
But still, he says, entrepreneurs should take inspiration from more traditional "creative" types like artists and writers-because these people approach their work very differently.
They are willing to tolerate a lot of experimentation...and, dare we say, even uselessness.
Krask explains the value of uselessness.
Entrepreneurs strive to solve people's problems by creating useful new products or services. It's interesting to hear you say that they should think more like artists, whose work, while valuable, doesn't have that same utility.
This is a difference between art and business: Business has quantifiable immediate effects or connections, while the effects of art are indirect, and the artist has very little control over what those effects are. Sometimes I say this just to rattle people's chains, but art is kind of useless. Nobody really needs it. It's not something you need to survive, although you can make the philosophical case that we need art to help us be human.
Denne historien er fra June 2022-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2022-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Better Way to Fail
The next time something you do flops, here's a new way to learn from it.
Making the Midlife Leap
After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).
A Quick Guide to Franchise Ownership Costs
Franchising costs money. Here's what everything means.
This Doughnut Franchise Is Hitting the Road
To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.
3 Steps to Find Your Perfect Franchise
There are many brands out there. Finding the right one is up to you.
This Fencing Franchise Is Ready for Growth
Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.
What Are a Franchisee's Role and Responsibilities?
If you're going to be a franchisee, you should know exactly what's expected of you.
This Dog-Training Franchise Is Zooming Ahead
After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.
What's the Real Damage?
Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.
Mental Health Services, Franchised
The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.