In the years since founding Moon Juice, Amanda Chantal Bacon has been laughed at, ridiculed, and troll-mobbed more than most entrepreneurs will be in a lifetime. Then she used it all to grow her company.
A January chill tunnels through the streets of Manhattan as Amanda Chantal Bacon walks into ABC Kitchen early for lunch with investors, shaking off Los Angeles jet lag and her most recent troll. Before she got on the plane, the 35-year-old founder of Moon Juice says, she spotted a comment on the company Instagram: “This person was cursing, ‘I don’t like your content anymore. I used to buy you; now I don’t. Get your shit together, Amanda Chantal Bacon.’ ”
She’s thinking about it still, but she’s not stuck on it. Bacon is, in the booming parallel universe of alternative medicine–slash-wellness that’s been defined by Gwyneth Paltrow’s Goop, one of the most visible stars outside of Paltrow herself. And she has other things on her mind. Investors to check in with. Stores to visit. Plus, she volunteers, “My boobs are fantastic!” (She’s a radiant four months pregnant.)
As an entrepreneur, Bacon is as offbeat as the herbal supplements her buzzy company makes, a medley of exotic ingredients that have led to $20 million in annual sales, and placements in Sephora, Nordstrom, and Urban Outfitters. For her, talk of trolls, money, and boobs over ginger soup is business as usual—because her success (and celebrity) seems to stem from an ability to combine retail savvy with unabashed oversharing.
Denne historien er fra March 2019-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2019-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.
10 HOTTEST TRENDS for 2025
Want to buy a brand that buzzes? Here's what to know.
BUILD YOUR MONEY MACHINE
A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.
The Top Franchises for Veterans
Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.
The CEO's Advice to the MVP
Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.
