Where Will You Be in 10 Years?
Entrepreneur|March 2022
Here's how to figure it out and start working toward that future vision now.
By Keith Ferrazzi. Illustration by Nicolás Ortega
Where Will You Be in 10 Years?

Successful people, and successful companies, tend to follow a similar path: The changes they make from year to year seem orderly, but over decades, the changes can take on an unexpected, nonlinear shape.

For example, I began my career as an entrylevel analyst at Deloitte. Now I run a thriving growth-coaching business. The leap directly from one to the other seems absurd, and looking back, I couldn't have foreseen or planned it. But broken down into smaller steps, it makes sense: One job led to another, and an opportunity here created a logical new opportunity there. This is the magic of uncertainty: Our paths are forged in satisfying but unknowable ways.

But it can be hard to know what to do with this knowledge because nobody likes to feel adrift, and especially not entrepreneurs. Leaders shouldn't be content to just see where things go. They don't leave their businesses to chance. They want to anticipate changes, plan for the unexpected, and plot a course into tomorrow. Is any of that possible?

Nobody can predict the future, of course, but I have found a tactic that I believe gives leaders the best possible chance. It comes from John Hagel, the retired co-chairman of Deloitte's Center for the Edge, and he calls it Zooming Out and Zooming In. With this exercise, John invites leaders to take leaps of imagination in which growth is nonsequential and exponential-very different from traditional, linear, do-this-and-then-that, three-year growth-planning projections. The exercise also helps your team develop a shared long-term vision and a road map for making decisions. Having run a number of clients through this exercise, I've found that the results can be transformative.

Denne historien er fra March 2022-utgaven av Entrepreneur.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2022-utgaven av Entrepreneur.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ENTREPRENEURSe alt
How to Succeed With Gen Z Workers
Entrepreneur US

How to Succeed With Gen Z Workers

People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.

time-read
2 mins  |
November - December 2024
There's No Perfect Answer
Entrepreneur US

There's No Perfect Answer

I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.

time-read
1 min  |
November - December 2024
10 HOTTEST TRENDS for 2025
Entrepreneur US

10 HOTTEST TRENDS for 2025

Want to buy a brand that buzzes? Here's what to know.

time-read
1 min  |
November - December 2024
BUILD YOUR MONEY MACHINE
Entrepreneur US

BUILD YOUR MONEY MACHINE

A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.

time-read
10 mins  |
November - December 2024
The Top Franchises for Veterans
Entrepreneur US

The Top Franchises for Veterans

Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.

time-read
1 min  |
November - December 2024
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
Entrepreneur US

20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY

In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.

time-read
10+ mins  |
November - December 2024
How to Become a Main Street Millionaire
Entrepreneur US

How to Become a Main Street Millionaire

It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.

time-read
5 mins  |
November - December 2024
Want to Better Serve Your Clients? Become Them.
Entrepreneur US

Want to Better Serve Your Clients? Become Them.

As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.

time-read
3 mins  |
November - December 2024
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneur US

I've Been a Publicist for 17 Years.Don't Hire Me.

Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.

time-read
5 mins  |
November - December 2024
The CEO's Advice to the MVP
Entrepreneur US

The CEO's Advice to the MVP

Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.

time-read
7 mins  |
November - December 2024