Jina Rabinowitz of Johannesburg started her business earlier this year. “I was a nursery and playschool teacher for many years,” she says. “My middle daughter was diagnosed with type 1 diabetes at the end of 2017, so while I loved teaching, I needed to find something that would give me more flexibility in my working hours. I wanted to do something of my own, and I’ve always adored flowers. I decided to do a floristry course.”
Rabinowitz completed a floristry course at the Dalton & Bloom Floral Academy in Randburg and launched her delivery-based floristry service, @27stems, soon thereafter.
“I called the business 27stems because 27 is my house number. It’s a happy home that l love very much, so 27 seemed like a lucky number. I decided to start small, taking orders in manageable quantities so I can deliver the best possible product. It’s just me for now. But I hope to employ an assistant and a driver in the future. I usually make all my deliveries myself in my car. When I have too many or the customers are far away, I use my faithful go-to courier, Mr 24 Deliveries. They offer a great same-day delivery service,” she says.
IDEAL FOR IMAGES OF FLOWER DISPLAYS
For marketing, she uses Instagram, which is particularly suited to visual displays.
Denne historien er fra November 20, 2020-utgaven av Farmer's Weekly.
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Denne historien er fra November 20, 2020-utgaven av Farmer's Weekly.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Syngenta Seedcare celebrates a decade of innovation
Syngenta's ambition is to enable their customers' investments to grow in healthy soil from treated seeds to young plants through innovation and collaboration, writes Magda du Toit.
Agri workers shine at Western Cape awards
Lindie-Alet van Staden, a garden and olive orchard manager at L’Ormarins Wine Estate in Franschhoek, was crowned as the Western Cape Prestige Agri-Worker of 2024 at a gala event recently held near Paarl.
Small and large farmers recognised at grain awards
The annual Grain SA/Syngenta awards ceremony bears testimony to the quality of farmers in the grain industry.
Growing partnerships: Fedgroup's flexible and innovative approach
Janine Ryan spoke to Warren Winchester, general manager of impact investing at Fedgroup, about why the company became involved in agriculture, and what it offers farmers and their immediate communities.
Why fish farms fail, and how to avoid becoming a statistic
The popularity of launching fish farms is not matched by their success. Leslie Ter Morshuizen, owner of Aquaculture Solutions, explores the factors that cause most of these businesses to go under.
Where history and modernity meet in a luxurious setting
Brian Berkman kept his eyes peeled for ghosts in the oldest continuously run hotel in South Africa, but all he found was a fabulous two-night stay.
THE HITCHING POST
I'm a stylish elderly lady with a radiant glow and a good sense of humour that keeps me young at heart.
Cutworms: check the weeds on your fields!
Zunel van Eeden explains why understanding the ecological interplay between cutworms and weeds is crucial for effective pest management. Producers should disrupt the life cycle of cutworms to minimise crop damage.
Does high-density grazing mimic grazing patterns of game?
In their paper on high-density grazing in Southern Africa, professors Angelinus Franke and Elmarie Kotzé from the Department of Soil, Crop and Climate Sciences at the University of the Free State say high-density grazing systems may not accurately reflect natural ecosystems. Roelof Bezuidenhout reports.
Global grain outlook: 2024/25 marketing season
In its latest summer crops report, the Crop Estimates Committee says South African farmers intend to plant 4,47 million hectares of summer grains and oilseeds in the 2024/25 season, up 1% from the previous season. As South Africa exports maize and soya bean, Annelie Coleman reports on the latest trends in the international grain and oilseed markets, amid fluctuations in weather conditions and ongoing armed conflicts.
