Talent shows are universally popular. The excitement of amateurs given a once-in-a-lifetime opportunity to present their natural talents in front of a large audience with generous prize money and endorsements makes for riveting viewing. Agri’s Got Talent (AGT), an initiative that follows exactly this format, was launched by Hortgro eight years ago and has grown from strength to strength.
People in agriculture are well aware there are gems of natural talent hidden amongst the worker corps.
“You only have to spend a few hours on a farm, and you’ll start hearing songs and tunes drifting in the air. There’s always singing in the orchards and packhouses. It’s part of the culture,” says Astrid Arendse. She and Thea van Zyl are the Hortgro officials who have been part of the AGT organising team for the past few years.
Anton Rabe, Hortgro’s executive director, was looking for a way in which to give more recognition to agricultural employees than the existing platforms that recognised work-related achievements.
“At a time when talent competitions as we know them today weren’t yet as mainstream, Anton came up with the idea of a singing competition for workers in the fruit industry,” recalls Van Zyl. Retha Louw, who is currently CEO of the Sustainability Initiative of South Africa, but was working with Rabe at Hortgro at the time, recalls the birth of AGT.
“Marietjie Bezuidenhout from Procare, a social services entity, hosted a talent evening in 2013. The entertainment was provided by participants from a community project Procare had facilitated. I attended due to sponsorships I’d arranged for the event. AGT was born that evening.”
Denne historien er fra December 24 - 31, 2021-utgaven av Farmer's Weekly.
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Denne historien er fra December 24 - 31, 2021-utgaven av Farmer's Weekly.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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New farmers' seedling pitfalls
Inexperienced farmers may be tempted to grow seedlings from seed themselves, but they have much to gain by trusting a seedling grower at a nursery to perform this task for them instead
South African avocado production: a success story
Avocado production in South Africa has expanded markedly since the industry's humble beginnings over 80 years ago. From a small grove planted in 1938 in what was then Nelspruit, the industry has blossomed to seven million trees planted on 20 000ha. Dr Guy Witney, project manager at Great Brak Avos, spoke to Annelie Coleman about the country's avocado production.
Unlocking value through livestock exports
Exporting livestock might sound like a daunting business that's better left for big companies, but Gerrie Ferreira, who farms near Oudtshoorn in the Western Cape, has been doing it successfully for almost 30 years, sometimes in partnership with other breeders. He spoke to Glenneis Kriel about the huge potential this market holds, and offers some advice for farmers who are contemplating going this route.
An agribusiness's dedication to community upliftment
For agribusiness NWK, located in Lichtenburg, North West, corporate social investment is an important part of creating a positive influence alongside financial returns. Johan Bezuidenhout, NWK’s group manager of corporate marketing and communication, spoke to Annelie Coleman about why the company chooses to invest millions of rands in the area it operates in every year.
Empowering dreams, transforming lives
Since its launch in 2013, the Agri's Got Talent competition has revolutionised the lives of many farmworkers by unlocking their hidden talents and fostering a culture of empowerment. Glenneis Kriel spoke to various finalists about how the contest has changed their lives.
Foreign investment: agriculture maintains its appeal
South Africa remains a popular destination for foreign investors, despite an often negative outlook from its citizens. It is a gateway to Africa, and with its counterseasonal production to the Northern Hemisphere and favourable weather, local agriculture is especially well placed to attract foreign interest, bringing with it hope for rural communities
The real value and message of COP29 for SA agriculture
While the 2024 Conference of the Parties may have disappointed those who hoped for real progress, it's more important for South African agriculture to highlight its role in carbon mitigation
Improving efficiencies in feed and grain milling
Bühler, a Swiss-based company that provides solutions and equipment for various industries, including food and animal feed processing, has pledged that by 2025, it will deliver scalable solutions that will reduce energy, waste and water by 50% in the value chains of its customers.
Tips for better olive production
At an SA Olive Association field day in November, industry experts shared ways to improve olive production efficiencies, from soil preparation to harvesting.
More effort needed to protect vulnerable cheetah
On International Cheetah Day, commemorated every year on 4 December, emphasis was placed on the vulnerability of the species.
