FAST FACTS
The Lategan family has traditionally grown wine grapes, delivered to a co-operative cellar, but this has come under increasing pressure due to low margins.
Unable to expand, Lategan is exploring alternative crops to add value to their farming business.
Value-adding, by producing products such as olive oil, basil pesto, Jalapeño chillies, garlic and sundried tomatoes, has opened new doors for the family business.
Heinrich Lategan and his father, Joubert, have to grapple with the constant pressure of rising input costs and market forces on their family farm, Tevrede, which has never been expanded in size. Situated near Worcester in the Western Cape, Tevrede is a wine grape farm of 100ha, with 50ha under irrigation.
“The wine industry being what it is these days, you need at least 100ha to 150ha under vines to offset the low margins,’’ says Lategan.
This challenge has led the family on a path of diversification since Lategan joined the farm back in 2000. When the COVID-19 pandemic struck in 2020, with the restrictions on liquor sales that came with it, the choice to diversify proved to be the right one.
Lategan says in the early 2000s they became acquainted with a nearby landowner who also owned a well-known Italian restaurant franchise. He had bought the land to grow basil for his chain of restaurants’ pesto recipe.
“Due to increased demand, he struggled to keep up with the basil production, and we started to grow basil for him,” recalls Lategan.
Denne historien er fra October 15, 2021-utgaven av Farmer's Weekly.
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Denne historien er fra October 15, 2021-utgaven av Farmer's Weekly.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
New farmers' seedling pitfalls
Inexperienced farmers may be tempted to grow seedlings from seed themselves, but they have much to gain by trusting a seedling grower at a nursery to perform this task for them instead
South African avocado production: a success story
Avocado production in South Africa has expanded markedly since the industry's humble beginnings over 80 years ago. From a small grove planted in 1938 in what was then Nelspruit, the industry has blossomed to seven million trees planted on 20 000ha. Dr Guy Witney, project manager at Great Brak Avos, spoke to Annelie Coleman about the country's avocado production.
Unlocking value through livestock exports
Exporting livestock might sound like a daunting business that's better left for big companies, but Gerrie Ferreira, who farms near Oudtshoorn in the Western Cape, has been doing it successfully for almost 30 years, sometimes in partnership with other breeders. He spoke to Glenneis Kriel about the huge potential this market holds, and offers some advice for farmers who are contemplating going this route.
An agribusiness's dedication to community upliftment
For agribusiness NWK, located in Lichtenburg, North West, corporate social investment is an important part of creating a positive influence alongside financial returns. Johan Bezuidenhout, NWK’s group manager of corporate marketing and communication, spoke to Annelie Coleman about why the company chooses to invest millions of rands in the area it operates in every year.
Empowering dreams, transforming lives
Since its launch in 2013, the Agri's Got Talent competition has revolutionised the lives of many farmworkers by unlocking their hidden talents and fostering a culture of empowerment. Glenneis Kriel spoke to various finalists about how the contest has changed their lives.
Foreign investment: agriculture maintains its appeal
South Africa remains a popular destination for foreign investors, despite an often negative outlook from its citizens. It is a gateway to Africa, and with its counterseasonal production to the Northern Hemisphere and favourable weather, local agriculture is especially well placed to attract foreign interest, bringing with it hope for rural communities
The real value and message of COP29 for SA agriculture
While the 2024 Conference of the Parties may have disappointed those who hoped for real progress, it's more important for South African agriculture to highlight its role in carbon mitigation
Improving efficiencies in feed and grain milling
Bühler, a Swiss-based company that provides solutions and equipment for various industries, including food and animal feed processing, has pledged that by 2025, it will deliver scalable solutions that will reduce energy, waste and water by 50% in the value chains of its customers.
Tips for better olive production
At an SA Olive Association field day in November, industry experts shared ways to improve olive production efficiencies, from soil preparation to harvesting.
More effort needed to protect vulnerable cheetah
On International Cheetah Day, commemorated every year on 4 December, emphasis was placed on the vulnerability of the species.
