APPLIED AI - A SMARTER FOUNDATION
THE BEST AI APPLICATIONS ARE INCORPORATING SPECIALIZED INTELLIGENCE AND TRUST TO MAKE LLMS WORK FOR CORPORATE AMERICA.
GENERATIVE AI models don't know what they don't know. For an individual playing around with the tech. that's an annoyance. For a company, it's a nightmare. To win over corporate America, the best AI application developers are building their own AI around the foundation model, leveraging unique technology or data to get the good out of LLMs while managing the bad.
Some of the most effective AI applications add domain expertise that doesn't reside in LLM training data. Casetext's CoCounsel gets its basic text summarization and writing capabilities from OpenAl's GPT-4, but the LLM also has access to "ground truth" information from proprietary databases of verified legal data. Seekr, which makes a search engine that scores news content on its reliability, finetunes its LLM with a large repository of well-reported. well-written news articles.
Building that kind of trust into generative AI is the other essential value that applied AI purveyors are seeking to add. When Salesforce launched its Einstein AI framework in March 2023, it didn't just let customers of its popular CRM software bring generative AI to their sales and marketing. Because many CEOs and CIOs fear the "leakage" of their valuable intelligence, which resides in Salesforce's cloud, the company built the Einstein Trust Layer, which masks the proprietary data before it passes through an LLM.
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THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
