Why companies from Casper to Prudential are creating their own branded podcasts.
As podcasting grows— 57 million Americans tuned in to at least one a month last year, up 23% from 2015—so do the marketing opportunities the medium presents. Moving beyond simply sponsoring a few episodes (“Mail . . . kimp?”), brands such as State Farm and Slack are getting increasingly involved by creating podcasts of their own. GE’s breakout eightepisode radio drama, The Message, topped more than 5 million downloads and hit No. 1 on the iTunes chart in 2015. The company followed up with last year’s AI-focused drama Life- After. “People are making a very conscious choice—to down load a podcast, subscribe, and listen,” says Alexa Chris ton, GE’s head of media innovation. “That [kind of] relationship is something brands covet.”
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Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
What Went Wrong at 23 and Me
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Toxic-Workplace Avenger
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A Lousy Bet
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IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT
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How's This for a Cliffhanger?
That poor henchman over there has a hammer stuck in his forehead.
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