GE, Target, and Levi’s are finding new energy by learning from startups.
In his new book, Unleashing the Innovators, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the arrangement helped three veteran brands rediscover their vitality.
GE kills its darlings
THE ALLIANCE
To become more nimble in sectors such as energy, health care, and manufacturing, GE created GE Ventures, a four-year-old fund that backs early-stage startups.
THE RESULT
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Denne historien er fra September 2017-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
What Went Wrong at 23 and Me
The company's DNA spit tests were going to remake healthcare. The science proved more complicated.
Toxic-Workplace Avenger
Her landmark lawsuit helped ignite the Me Too movement. Gretchen Carlson is now on a crusade to protect all workers.
A Lousy Bet
Sportsbooks, leagues, and networks: the new unholy alliance to promote legal gambling.
CAN'T STOP ROLLING
MOBILE GAME MAKER SCOPELY TOOK IN $2 BILLION IN JUST 10 MONTHS FROM ITS HIT GAME MONOPOLY GO. PLAYERS, IT SEEMS, ARE ADDICTED TO THE FUN.
A minimum hourly wage law for NYC delivery workers has boosted their pay-but not everyone is reaping the benefits.
$19.56, the hard way
IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT
HOW DAVID HOGG IS RALLYING YOUNG PEOPLE TO PURSUE ONE OF THE TOUGHEST AND MOST IMPORTANT CAREERS IN AMERICA: POLITICS.
INNOVATION BY DESIGN
For 13 years, our Innovation by Design Awards have been shining a light on stunning creations. The following pages highlight 20 of this year's winning projects, from an app that helps resettle political refugees to a massive restoration project in Detroit. Plus, a list of winners and finalists in all 50 categories.
How's This for a Cliffhanger?
That poor henchman over there has a hammer stuck in his forehead.
CREATOR ECONOMY
Carpe DM New platforms monetize intimate\" bonds between creators and their fans.