Love Comes Before Money
The first time I visited Ghana’s capital, Accra, was in 2014 and it was an impressive experience. From the airport to the hotel, I met people who treated their country’s guests with dignity.
When it was time to hit the street market of Accra, I exercised caution because I was about to experience the discomfort that accompanies shopping in a typical African market where you must sweat it out under the sun, guard your wallet, and watch out for other types of social menace. My brain was very alert throughout my visit at the famous Makola Market. Within minutes, this unpleasant experience was replaced with one of pleasure as I entered the modern Accra Mall. The ambiance was relaxing and the consumers are treated with respect.
The success of entrepreneurs in this economic system will be determined by how good they are at selling what consumers want, which includes respecting the dignity of people.
Customers crave a welcoming smile, honesty, respect, convenience and high-quality. Offering what matters to customers, but which is not always easy to find, will be where African entrepreneurs find success.
Denne historien er fra October 2017-utgaven av Forbes Africa.
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Denne historien er fra October 2017-utgaven av Forbes Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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