Arabica or Robusta, finely ground or course, cold brew or hot, mellow or strong. Every coffee lover has a preference for their perfect cup. And coffee entrepreneurs are taking things several steps forward by innovating and reimagining conventional coffee profiles with new techniques of cultivation and processing, unexplored flavours and pairing of ingredients.
“People are beginning to discover and appreciate newer flavours, aromas, textures, roast profiles, and the finer nuances of coffee,” says Ashish D’abreo, co-founder of Maverick & Farmer, an artisanal coffee brand. “India is slowly but surely moving away from the obsession with instant coffee and people are beginning to understand how coffee is grown, processed, sourced, etc.” Maverick & Farmer—founded by Sreeram G, Ashish D’abreo and Tej Thammaiah in 2018—has come up with arguably the world’s first cold-smoked coffee, which is smoked for 13 to 14 hours to infuse the beans with the earthiness and flavours of the firewood.
To create new flavour profiles and tasting notes, the company is experimenting with methods like lactic acid bacteria fermentation, oak-wood fermentation, milk soothing, beer barrel ageing, honey sun-drying and orange pulp fermentation, among others. “In India, we often end up following trends set by other countries, be it coffee production or consumption. We’re trying to push the envelope by creating newer specialty offerings unique to India,” says Sreeram.
Denne historien er fra October 23, 2020-utgaven av Forbes India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra October 23, 2020-utgaven av Forbes India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet
