The Forbes India W-Power Trailblazers issue celebrates women who have bent norms, fought stereotypes and cemented their space in male-dominated fields
A jig here, a high-five there: US Congress headlines got a lot more flavour in January this year, electing a record number of women who are changing its face. One of those faces is coloured, under 30, and not afraid to shut down her critics with a mix of sharp intelligence and liberated millennial-ness: Alexandria Ocasio-Cortez (AOC), the youngest woman to serve in the US Congress, speaks as eruditely about increasing marginal taxes and controlling fossil fuels as she does about her K-beauty skincare routine. When Republicans attempted to tear her apart for an old dance video from college, she filmed a now-iconic response of her boogying into her shiny new Congress office, broadcasting an unequivocal message of strength, served with a dollop of with. ‘Women like me aren’t supposed to run for office’, her campaign began. And here we are.
Very often, women in power are afraid to showcase their personalities, or, indeed, their femininity. “Women leaders are often judged as being too soft-spoken or too abrasive,” Komal Mangtani, senior director and head of engineering and business intelligence at Uber, told us in an interview. “But if there are more of us, and different kinds of us... it would teach people that women have different styles of leadership, and men have to get used to them.”
What AOC represents is a new breed of women willing to balance power with a so-called puff: That it’s okay to demand high-level policy changes, but also to discuss your beauty routine on Instagram. That fashion can be used to make political statements. That it’s time retire the cringe-worthy phrase ‘beauty with brains’, and recognize that there isn’t ever a dichotomy.
Denne historien er fra March 15, 2019-utgaven av Forbes India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 15, 2019-utgaven av Forbes India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet