From October 21 to 25, instead of celebrities, air kisses and paparazzi flashes, the Lakmé Fashion Week (LFW) will immerse its audience into a 3D world, where anyone, anywhere can get a taste of the front-row experience— without stepping out of their homes (or pyjamas). What’s more, they can pick an outfit straight off the virtual runway and add it to their cart for purchase.
Welcome to luxury 2.0, or 2020, if you will. An industry that has long focussed on building one-on-one relationships with customers, through high-end staff service or touch-and-feel retail experiences, has been shaken to its roots by the Covid-19 pandemic. At a time when the greatest luxury, perhaps, is to eliminate all in-person interactions and physical touchpoints, brands have been forced to reinvent the wheel and all the glossy engines with it.
“To be honest, the industry needed an overhaul anyway,” says Jaspreet Chandok, head of lifestyle businesses, IMG Reliance, which manages LFW. “The designer wear industry has not yet reached its full potential. The pandemic has forced people to become more agile, think out of the box, and adopt new-age communication formats. After the Darwinian shake-out expected, we believe that businesses built on a sound foundation will flourish.”
Preparations at LFW are in full swing to offer a ‘seamless’ digital experience. According to Chandok, it has made a significant investment in two major areas: Digital architecture and content enhancement, which involves various vantage points for the viewer and CG (computer-generated) environments.
Denne historien er fra October 23, 2020-utgaven av Forbes India.
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Denne historien er fra October 23, 2020-utgaven av Forbes India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet
