‘We Sell More Deity Figurines to Indians in the US than Here'

Spanish luxury brand Lladró’s porcelain pieces have found their way into many affluent Indian households, resulting in a 15 percent average growth in sales in the country each year

- Aveek Datta

Spanish handmade porcelain luxury label Lladró caters to the unique taste of Indians, not only in India but also across the world. Founded in 1953, the company, based in Valencia, Spain, sells figurines of gods and goddesses for as high as Rs 7 lakh apiece. In an interview to Forbes India, Nikhil Lamba, chief operating officer of Lladró India, says it sells more figurines of Indian deities in the US than it does in India, reflecting the global success that Indian professionals and entrepreneurs have achieved over the years. The brand is now expanding its bouquet of offerings to more affordable pieces like scented candles and table lamps, so that more Indians can own a piece of Lladró. Edited excerpts:

Q How big is the market for luxury porcelain sculptures that you sell in India?

It is a niche segment, and within that, we have been doing well. People have been buying our products for gifting, as well as self-consumption purposes. As a category, we fall under home decor. So it isn’t really a need based item. We are proud to have products available for all occasions that resonate with our Indian clientele—be it a wedding anniversary or a religious festival like Diwali.