Datascrip taps growing demand for luxury furniture with Vastuhome.
PT Datascrip Indonesia, which began as a humble stationary store in 1969, is now known as the one-stop business solution company providing office equipment, machines, electronics, and computers. But since 2006, through Vastu home, the company has been expanding its business to luxury furniture as demand grows in line with growing luxury residential and grade A offices in Indonesia, especially Jakarta.
Forbes talked with Zaky Makarim, 49, division manager of Vastu home at the company’s well-stocked showroom in Pakubuwono, a highly prestigious architectural area in South Jakarta, about the trends in luxury furniture and the company’s plans going forward. The 850-sqm display area is home to first-class European furniture brands, including Gandia Blasco and Palluco. The following are excerpts from the interview.
Forbes Indonesia: What made Datascrip diversify its business to luxury furniture through Vastu home?
Zaky Makarim: Our holding PT Datascrip Indonesia has seven divisions of strategic business units. Among them is the office furniture and filing system division. In that division, we initially focused more on office furniture. However, we also did a lot of projects for the CEO and business owner’s offices that sometimes demanded better furniture in terms of quality and design. From that point, we began to synergize office and home furniture so we could merge office and home projects into one. Finally, we were able to accommodate all demands and now Vastu home has been operating for 13 years.
FI: What are the demand differences between home and office furniture?
Denne historien er fra June 2019-utgaven av Forbes Indonesia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June 2019-utgaven av Forbes Indonesia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BACK ON TRACK
Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.
Championing Locals
The wave of social commerce is enabling inclusive digital economies beyond urban areas.
Boys in the Bubble
Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.
Enduring Relations
The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.
Sweet Success
Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.
Marathon Man
Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.
Gold Rallies on Inflation Fears
During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.
Set Off to A New Start
Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.
The Daily Intake
YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.
THE CROESUS OF CRYPTO
FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.
