Jakarta has the fourth-longest user time engagement on navigation platform Waze of any city in Asia-Pacific with an average of 81 minutes and an average driving distance of 30 km. Given the city’s notorious traffic conditions, the convenience of GPS technology in mobile map applications has seen it gradually become a part of people’s daily lives. These facts are valuable assets for community-based navigation platform Waze in building its business in Indonesia, where the company is exploring solutions that it can offer to both users and advertisers.
Waze is a mobile navigation app that provides real-time traffic data. Wazers (the term for Waze users) report traffic updates, which will be verified by Waze’s GPS technology. Notifications of issues such as road closures, speed cameras, police checkpoints, and accidents and other hazards will appear on the Waze map for everyone to see. Therefore, allowing Waze to suggest alternative routes so users can save time by avoiding congestion.
Waze was founded by Amir Shinar, Ehud Shabtai, and Uri Levine in 2007, originally in Israel. Google acquired the company in 2013 for $1.3 billion, and since then Waze has been synergizing with Google Maps. Google Maps is built for B2B purposes, mainly for discovery content where all kinds of locations and transportation alternatives are registered. Waze works on a B2C model, learns user behavior and gathers community reports for its navigation platform. Waze’s real-time traffic updates are sourced for Google Maps, and likewise Maps’ landmarks complete the map on Waze.
Denne historien er fra December 2019-utgaven av Forbes Indonesia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2019-utgaven av Forbes Indonesia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BACK ON TRACK
Collective wealth gets a 21% boost to a record $162 billion amid an economic uptick.
Championing Locals
The wave of social commerce is enabling inclusive digital economies beyond urban areas.
Boys in the Bubble
Startups are supposed to specialize, but OPENSEA’s founders thrived by building a wide-open market for creating and trading all manner of NFTs, whether art, music or gaming. Now that they’re centimillionaires and poised to become billionaires, they have other worries: competitors, fraudsters and the next crypto crash.
Enduring Relations
The implementation of IA-CEPA amid the pandemic signifies the Indonesia-Australia’s commitment to recover and counter future challenges together.
Sweet Success
Steven Erwin envisions Unifam to become a major global player in the confectionery and F&B industry.
Marathon Man
Across America, scores of municipal pension funds remain scandalously underfunded. But not the pension fund of Tampa’s police and firemen, thanks in large part to JAY BOWEN, whose no-frills approach to stock picking has protected and served them for more than 45 years.
Gold Rallies on Inflation Fears
During September the price of gold rallied to $1,868 per ounce following the release of figures on US inflation by the Bureau of Labor Statistics which indicated that, as of September, CPI inflation had rocketed to 6.2%, above the 5.8% which economists had been predicting.
Set Off to A New Start
Bank Aladin has two main ingredients for success: establish trust and offer better customer experiences.
The Daily Intake
YOUVIT plans to invest further into marketing and grow into one of the leading vitamin brands in Indonesia.
THE CROESUS OF CRYPTO
FTX COFOUNDER SAM BANKMAN-FRIED BUILT A $22.5 BILLION FORTUNE BEFORE HIS 30TH BIRTHDAY BY PROFITING OFF THE CRYPTOCURRENCY FRENZY—BUT HE’S NOT A TRUE BELIEVER. HE JUST WANTS HIS WEALTH TO SURVIVE LONG ENOUGH TO GIVE IT ALL AWAY.
