An under-30 brother and sister have made Puyo Desserts a success.
When siblings Euginie Patricia Agus, 24, and Adrian Agus, 26, struggled to name any strong local brand of dessert five years ago, they decided to create one. With the help of their father’s pudding recipe and initial capital of Rp 5 million from their parents, Euginie and Adrian invented Puyo Desserts.
The idea from their father was to make a silky-textured pudding, different from most Indonesian puddings, which have a more solid texture. Pudding is common dessert in Indonesia, yet back then there were no local pudding brands. Mostly, pudding products were homemade. “We thought we could repackage our dad’s pudding and sell it with a brand,” says Adrian. They got further inspiration from “The Billionaire,” a 2011 Thai movie about a college dropout who started a seaweed snack company (replacing pudding for seaweed snacks).
Started in July 2013, they first launched their product through personal Instagram accounts. Eager to make their product stand out, they sold pudding with unconventional flavors such as bubble gum, taro and green tea. In addition, they use neither dairy products nor preservatives. Euginie and Adrian sold them in small cups, to make it easy to take away and be eaten as a single serving. The name “Puyo” was actually their cousin’s nickname. “He agreed to let us use his name. We bought the rights to it for Rp 30,000. Now he sometimes jokes that he regrets selling it that cheap,” Euginie laughs.
Denne historien er fra May 2018-utgaven av Forbes Indonesia.
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Denne historien er fra May 2018-utgaven av Forbes Indonesia.
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