Pushing this aggressive growth strategy is 33-year-old Nadia Chauhan, joint managing director and chief marketing officer of Parlé Agro, who, along with older sister and CEO Schauna, 43, is aiming to significantly widen the distribution and penetration of these two power brands. The sisters are jointly at No. 26 in this year’s Fortune India Most Powerful Women in business list.
In an interview with Fortune India, Nadia Chauhan explains how Parlé Agro built on the success of Appy Fizz and Frooti, and the road ahead for the company. Edited excerpts:
Consumer spending has slowed down, and cars and durables are under stress. India doesn’t consume a lot, there’s much to be done, but to expand in a measured yet profitable way seems difficult for a variety of reasons. How do you see this market as an important FMCG player?
Denne historien er fra November 2019-utgaven av Fortune India.
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Denne historien er fra November 2019-utgaven av Fortune India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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