With Achilles nowhere to be found, a messenger boy is sent to summon the warrior. As Achilles mounts his horse to take off for battle, the petrified young boy cautions the Greek that Boagrius was the biggest man he’d ever seen and he wouldn’t want to fight him. “That’s why no one will remember your name,” Achilles says in response and rides away.
Bajaj, 52, has shown this scene to many a colleague to coax them into pushing the envelope further. And much like Achilles’ quest to be remembered as the greatest warrior that ever lived, Bajaj is obsessed with creating a reputation for his company as being one of the most competent automakers in the world.
He hasn’t done badly either. Bajaj Auto is the third-largest motorcycle company in the world with a top line of more than ₹30,000 crore (see chart); the largest manufacturer of three-wheelers in the world; an exporter to over 70 countries; innovator of new products like a quadricycle; and a global partner to marquee superbike brands including KTM, Husqvarna, and Triumph. And the Pune-based company has done all this while maintaining decent profitability.
Denne historien er fra November 2019-utgaven av Fortune India.
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Denne historien er fra November 2019-utgaven av Fortune India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på