Location Intelligence being an integral part of spatial analytics, allows businesses to identify areas with market commonalities using layers of data.
A 2015 Pew research study found that roughly eight in ten Americans shop online. With this figure edging 80% of the population and rising, businesses must begin taking for granted the fact that real business growth today is a far riskier proposition than 20 years ago. It is not enough for a company to rest on its brand’s laurels and head straight to market. Consumers are being offered products that are custom tailored to their specific needs, and sometimes even meet them right at their doorstep. With services like Blue Apron and Amazon catering successfully to a demanding and fickle buyer, retailers offering the traditional brick-and mortar interface must be certain they are hanging out their shingles in exactly the right place with the right layout.
Knowing the best next location to open, expand, or redesign means being aware of many different data sets simultaneously, such as area incomes, education levels, and individual buying habits. The more data layers there are, the harder it is for companies to manually sort through them. So, most businesses don’t perform the kind of holistic analysis necessary to understand what will make a new branch more successful in Fort Lee, New Jersey versus downtown New York City. These areas may be only ten miles apart, but the stark demographic differences between those ten miles can make or break a new coffee shop, franchise or grocery store. Spatial analytics automates the entire process of figuring out where to open and expand next by creating a digital workflow for placing consumer data into the context of location.
The big hassle of Big Data
Denne historien er fra September-October 2017-utgaven av Geospatial World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September-October 2017-utgaven av Geospatial World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Advanced Image And Signal Processing To Affordable Launch Systems: The Excitement Continues
Space has once again become the “new frontier” with capabilities such as in-orbit satellite servicing and in-orbit assembly incessantly challenging the human mind. Intriguing geospatial innovations have blurred the difference between reality and science-fiction. Such developments are exciting and encouraging, MDA CEO Howard Lance tells in an exclusive interview
40 Years Of Disruptive Innovation In 3D
40 Years Of Disruptive Innovation In 3D
Cleaning Up Space Debris
A spacecraft thruster that fuels itself by eating space junks is all set to take off with the Airbus Bartolomeo mission.
Newest In The Self-driving Cars Mix- Rental Companies
With numerous talks about how autonomous vehicles are going to transform the transportation industry, rental car companies are making sure they don’t lag behind.
Mapping Sanitation
Hexagon Geospatial’s technology is helping an Indian city resolve its poor sanitation and provide a better life to the less affluent communities.
How Satellites Are Rebooting Building Design
Today’s electromagnetic and earth observation systems are propelling a future-habitats’ design movement that could be named Astrospatial Architecture.
Luciad's Smart City
Solution Makes Real Time Data Visualization Easy
Satellite Imagery+Crop Insurance=Small Holder Farmer's Gain
Satellite intelligence is enriching new insurance products aimed at helping India's smallholders to withstand climate shocks
He Rocked the Mapping World
THE HARDER THE STRUGGLE, THE more glorious the triumph. But not many people have the courage to persevere in the face of failures.
Rolling in the Deep
WHEN IT COMES TO choosing a career path, India has a long tradition of following the family practise. It is pretty common to see a doctor’s son taking up medicine or a chartered accountant’s daughter joining her father’s firm. So, when the son of the Dean of the city’s medical college and the grandson of the state’s most prominent physician decided to break the family tradition, quite a few eyebrows were raised.
