The world’s first franchise-based golf league – the Emirates Amateur Golf League (EAGL) – is all set to commence its inaugural season in Dubai this November. The brainchild of Indian businessman Sudesh Aggarwal, the tournament is expected to become the first platform of its kind in the world to help elevate amateur golf and raise it to a higher level of consciousness – not only among the sport’s enthusiasts, but also among investors and major sponsors.
The round-robin format of the league will feature eight teams, with 24 players within each squad. EAGL is now inviting investors and corporates to sponsor these teams. It has proposed a one-time payment fee of $28,000 to purchase a team. It estimates that the team owner will have around $27,000 of cash expenses during the season, and will in addition, need to pay $275,000 per season as the recurring cost of the team to the franchiser. “The $275,000 a team owner pays to the franchiser is to partly bear the costs of hosting the league. This includes a majority of the spend they’d have to undertake to be a part of any golf tournament,” explains Aggarwal.
But investing in the league isn’t drawn up to be a cash drain for investors. Teams are expected to receive approximately $40,000 per season from the sponsorship deals that EAGL strikes for the entire franchise, with this figure projected to rise to $100,000 by the fifth year of the tournament.
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