A valuable growing niche segment for Hotels
Given the dramatic increase in women business as well as leisure travellers, addressing the needs of this market segment has become increasingly critical for hotel companies. The main requirements of this sector are safety and security. A recent survey by metasearch engine iXiGo reveals that apart from location and cost, security is a prime criteria for selecting a hotel. Most of the hotels – in metros as well as tier II and tier III cities – are now taking Single Lady Traveller concept seriously and have introduced amenities to make their – as well as the female staff who are employed in shifts to serve the guests 24x7 – environments safe and comfortable. Ashok Malkani finds the various methods used by the hotels to ensure safety of females – whether guests or employees – and discovers that they go a step further than just allocating a floor or an area for female guests.
There has been a dramatic increase in solo women travellers – be it for business or leisure. As per industry experts, about 20 per cent of their guest comprise of single women travellers. Hotels have understood that single women traveller is a fast growing, niche market in India and it has a tremendous potential. Addressing the needs of this segment has thus become a necessity for the hospitality industry.
Suman Gahlot, General manager, Aloft New Delhi Aerocity, declares, “With the rise in number of women professionals, the number of women travellers has also risen. Women travelling, especially solo, have increased across the nation by 75%, majorly in Tier 1 cities like Delhi, mumbai, Chennai, Hyderabad & Bangalore, which give hotels a strong hold on this segment of travelers.”
Denne historien er fra March-April 2019-utgaven av Hotel Business Review.
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Denne historien er fra March-April 2019-utgaven av Hotel Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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"Leadership is not a License to do Less, it is a Responsibility to do More"
Amit Kumar Sharma is a seasoned hotelier with a career spanning 23 years. A graduate from IHM Lucknow, he began his career with Grand Hyatt, Delhi as a pre-opening team member from where he developed deep interest into the fast-paced career of Food & Beverage operations & management.
Fortunes Hotels Opens New Properties
The group announced the launch of Fortune Beach Resort ECR Chennai. Situated in the bustling, breezy East Coast Road (ECR), the upscale resort set against the serene backdrop of the majestic sea connects the cultural richness of Chennai with the picturesque landscapes of Puducherry, Mahabalipuram, and beyond.
Small Luxury Hotels Partner with The MRS Group Of Hotels
Small Luxury Hotels of the World (SLH) announced its expansion into the Indian subcontinent through a strategic partnership with The MRS Group of Hotels.
IHE 2024
Concludes With Setting Higher Goals
Housekeeping in Hotel Public Spaces
The work of the housekeeping department of any hotel or motel is the most unseen, but the most needed in many ways.
Redefining The Art Of Luxury Hospitality
Sheraton Grand Bengaluru Whitefield Hotel Convention Center
Training & Retaining Workforce for Hotel's Success
Success of a hotel depends on the manpower. Staff, from the receptionist, who is the first step of the guest towards his hospitality during the stay, to the attendant who handles his luggage during his departure, help in the guest being attracted by the property and compelling him to stay at the same hotel on his future trips to the destination. The employees, it may be said, are the backbone or the mainstay for a hotel's success.
Weddings: Increasing Hotel Revenue
The trend of wedding ceremonies and receptions being conducted in hotels has been increasing over the years. The eat, drink and be married” now has a tag attached to it, which is in hotels”. The result is that not only destination weddings but wedding, in general, are contributing to the hotel’s revenue in a great measure. The saying Marriages are made in heaven” now has an attached segment But expenses are borne onearth”. Hotels and resorts have been proving an attractive venue as compared to the other sites, like halls, for people of all categories. Ashok Malkani takes a look at the facilities and other plus points offered by hotels.
Heritage Hotels Heirlooms of Indian Tourism
A trip to the past in the modern world has a timeless appeal for travellers who are keen to immerse themselves in the cultural history of the destination by staying at a historic hotel itself.
A Tranquil Paradise! Radisson Hotel Jass Khajuraho
Sprawling in six acres in the midst of the vast open countryside with gentle undulating landscape and clean, fresh unpolluted air, Radisson Hotel Jass Khajuraho is a perfect union of classic design with subtle elegance.