Harnessing Social Media For Leisure

Hotels are increasingly using social media to promote their leisure activities even as the summer season is here.

- Bindu Gopal Rao

Social media, particularly Instagram and Facebook, play a pivotal role in overall marketing strategy. It is also the easiest way to get the attention of people who extensively use these platforms.

TARGET ON POINT

Content is curated for social media in line with the target audience - which usually encompasses honeymooners, couples, families with younger children, conferences and wedding guests.

"Our endeavour remains to showcase the serenity and uniqueness of the resort in the most evocative manner through use of high-quality static visuals and engaging reels. Since our resort extensively caters to leisure travellers, we focus on content that spotlights a multitude of offerings that we have for families and vacationers, such as recreational activities, culinary experiences, unique dining, barbecue experiences and more. In addition, the distinctive aesthetic appeal of our resort as well as the charm of the destination is what we lay a lot of focus on, content-wise," says Praydhumna Rathore, General Manager, Taj Aravali Resort & Spa, Udaipur.

ENGAGING RIGHT

At Courtyard by Marriott Mumbai, the team visually showcases the leisure facilities available at the hotel, such as the swimming pool, gym, spa, and outdoor spaces. They share these services on social media platforms where millennials and Gen-Z are highly active such as Instagram and Facebook.