The big hospitality groups are well on top of this trend. Where once the luxury label was primarily attached to an individual hotel, now it is spread across multiple brands in the portfolios of ‘majors’ such as Marriott and Accor. Those portfolios have grown exponentially in recent years – both Marriott and Accor now boast around 30 distinct brands – while luxury hospitality has also come to encompass alternative accommodation, including private home and villa rentals.
I’m closely involved with the latter business, thanks to my role at Onefinestay, which is now part of the Accor group. Like other parts of the industry, this is an area of hospitality that has been subject to the disruptive influence of Airbnb, which made its statement by acquiring Luxury Retreats in 2017, before rebranding it as Airbnb Luxe.
Denne historien er fra March 2022-utgaven av Hotelier India.
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Denne historien er fra March 2022-utgaven av Hotelier India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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