India’s Union Ministry of Tourism is on a roll, keeping people engaged during the pandemic and offering them a glimpse into the country and its various tourism offerings.
The Minister of State for Tourism, Prahlad Singh Patel, backed by Rupinder Brar - Tourism, has led the initiatives. Among the opening gambits was the implementation of the Dekho Apna Desh clarion call given by Prime Minister Narendra Modi, through social media campaigns and webinars, many of them involving celebrities speaking about various aspects of India culture and tourism, from Sadhguru Vasudev Jaggi to Chef Ranveer Brar.
“The idea came to us when we saw how people used technology a lot these days. So we thought about curating and showcasing the beautiful destinations that people can travel to from home. India is so diverse that there are so many places Indians have not travelled to. We are trying to build a narrative around the various experiences of India and make the country accessible to everyone,” Brar said.
Indian tourists approximately spend $28 billion on international tourism, which, if spent on domestic tourism, can change the face of the Indian travel industry. According to Union Minister of Tourism, Prahlad Singh Patel, the growing influence of tourism as an economic powerhouse and its potential as a tool of development is irrefutable. “Not only does the tourism sector spearhead growth, but it also improves the quality of people’s lives with its capacity to create large-scale employment of diverse kinds. It supports environmental protection, it champions diverse cultural heritage and it strengthens peace in the world.”
Denne historien er fra July 2020-utgaven av Hotelier India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July 2020-utgaven av Hotelier India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Why Western Couples Are Choosing India For Their Big Day?
Decoding the reason, and how to cater to them...
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.
