Twinning The Tv Plus Digital Way

PLUS DIGITAL WAY ‘Twinning’, the second AXN original themed around relatable fashion which was launched recently, has been showing strong traction in terms of early viewership numbers. Tushar Shah, Business Head, English Cluster, Sony BBC Earth and Sony AATH and Uday Sodhi, Business Head, Digital - Sony Pictures Networks India (SPN) tell us about the conceptualization of the show, as well as the convergence between Sony’s TV plus Digital platforms.

- Beryl Menezes

Coming on the back of the success of ‘AXN Ultimate Cook-Off - The Marriott International Challenge’, the first AXN original home production, the Sony Pictures Networks India (SPNI)-owned English GEC AXN recently launched its second original reality show ‘Twinning’.

Produced by Condenast, the 10-episode series is crafted around the theme of relatable fashion, with each episode sporting a distinct fashion theme and featuring notable fashion icons like Neeta Lulla, Pooja Dhingra, Elton Fernandes, Alisha Abdullah, and others who not only discuss their own fashion mantras on the show, but also share fashion and style tips which viewers can easily relate to without having to splurge. Hosted by popular youth fashion icons, fashion designer Gabriella Demetriades and fashion model Erika Packard, Twinning is hosted both on AXN, as well as SonyLIV.

Talking about the conceptualization of the show, Tushar Shah, Business Head, English Cluster, Sony BBC Earth and Sony AATH says, “The show is called ‘Twinning’ because it is hosted by two people who think alike, dress alike, have common interests, common fashion tastes, and they also get the audience to ‘twin’ with them. Besides, the fact that the show is viewable on twin platforms of AXN and SonyLIV is another way of looking at it.”