Why Women Rule Prime-Time @Times Network

Switch channels across the English news genre at 9 pm and what you notice is that all news channels of the Times Network have women leading prime-time.

Switch channels across the English news genre at 9 pm and what you notice is that all news channels of the Times Network have women leading prime-time. Even though Indian news channels have seen many women anchors helming prime-time over the years since the days of Doordarshan, of late it has primarily been the male anchors garnering all the attention. According to MK Anand, while replacing a lead face who had been strongly attached with the channel and the brand itself until about a year ago, a conscious decision was taken by the network to have women leading the charge to break the clutter.

Says Navika Kumar, Managing Editor-Politics, Times Now who hosts The News Hour @ 9pm & Frankly Speaking, “With a very hectic political season ahead in the run-up to the 2019 elections, we will continue to keep Times Now as the election news headquarters of the nation. My focus in the coming months would be the same as in the past - keeping Times Now ahead as being the No. 1 news brand in the business.”