Zee Entertainment Enterprises Limited launches English movie channel &flix, with brand proposition Leap Forth.
In the span of less than a year, Zee Entertainment Enterprises Limited (ZEEL) is all set to take another leap forth in the English entertainment category with the launch of a new movie channel, &flix. This will be the third movie channel from the network, after the launch of &Prive in September 2017.
Entering the English movie genre worth Rs 500-600 crore, &flix will be available both in SD and HD feed. The channel will go live across all major DTH and digital cable platforms on June 3 at 1 pm with the premiere of Spider-Man: Homecoming. The channel has tied up with studios such as Sony, Paramount Pictures and Disney and has a library of more than 400 movies and 52 hit premieres.
&flix will be the fourth channel of the network in the English entertainment category. The network already has Zee Studio and &Prive (movie channels) and Zee Cafe (GEC). However, the network is planning to shut down Zee Studio.
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