Chief Creative Officer, The Social Street
You are as good as your last work’. This is one saying I have taken pretty seriously in life!
In the last few years, I have won several awards across categories at Indian as well as international advertising festivals. While I celebrate and enjoy these moments, I consciously make it a point to not live in the shadow of my success, and to never let my past influence my present. Be it the bright spots or the not-so-good times, a day gone by doesn’t hold any relevance for me. And that’s exactly what my advice is to people who want to know what keeps me going, even after so many years.
Denne historien er fra May 13, 2018-utgaven av IMPACT.
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Denne historien er fra May 13, 2018-utgaven av IMPACT.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Masstige Above Prestige
Nirvana may lie in the middle, after all
‘Don't Stop, Keep Running'
Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes
It's A Win-Win @ Cannes
Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21
Charting A New Course For BTVI
Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead
'Programmatic Is The Fastest Growing Segment In Advertising'
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings
A Giddy Guide To Much Loved Indian ADS
In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.
'My Game Of Badminton Brings Out The Best In Me'
Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster
Mondelez Hits A Sweet Spot With New R&d Hub @Thane
Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.
The ₹ 5,000 Crore Opportunity For OTT
ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT
Be Authentic While Telling Stories...
These are some of the most common questions I face when I introduce myself as the head of content for Vice India.
