5 Strategies for Conveying Preeminence in the Marketplace

Reaching the top of your game isn’t easy, but it’s the most effective path to sales success. Here’s how to get there.

As Founder and CEO of The Abraham Group, Inc., Jay Abraham has counseled over 10,000 clients in more than 1,000 industries. Widely recognized as a leading expert in sales and marketing, Abraham has spent his entire career solving complex problems and fixing underperforming businesses. In this series of articles, Abraham speaks about three topics at the heart of his overall business philosophy.

What does it mean for your company to be preeminent in its field? And why should current and potential clients care?

The answers are simple, but reaching preeminence is not. Being preeminent means being better than everyone else in every way. When it comes to business, it means being the supplier or provider of choice. Preeminence strategies include creating something entirely new, mastering a niche, developing pricing efficiencies, or outperforming similar competitors as a trusted advisor and thought leader.

Today’s success in business depends, in great measure, on not only developing preeminence but in your ability to convince prospects of your preeminence in your field. To gain absolute advantage in the eyes of your target market, you must be seen as the only viable source and solution to fulfill their goal, solve their problem, or make their opportunity a reality. Becoming the superior choice among all others in the category is always your goal.

So how do you get there?

1 | Always sell leadership

People are inherently begging to be led, but only by someone that they feel has their best interests solidly at heart. The key is to demonstrate with integrity that you feel the same way about their issues and challenges as they do. Demonstrate that you truly understand and possess/offer the only solution for fixing them.

2 | Selfish vs. Selfless