PATAGONIA
FOUNDER: Yvon Chouinard
AREA OF IMPACT: Sustainability
As the crowd of 600 or so Patagonia employees gathered on the morning of September 14, they had an inkling that something big was coming. If the all-day hold placed on their calendars hadn't clued them in, what they found in the courtyard of their office in Ventura, California, did: a fleet of food trucks; big displays charting the company's milestones; a smattering of alums, some of whom dated to Patagonia's founding in 1973; a new stage with Patagonia signage; and video cameras beaming the event to the rest of their 3,500 colleagues.
As a giant screen came to life, the crowd cheered a rousing cold open from Trevor Noah, followed by a video of the company's leaders that erased any doubt about the enormity of the moment.
"None of us have been able to talk about this," Patagonia board member Kris Tompkins, also the company's first CEO, began. "I believe this is tectonic." Patagonia president Jenna Johnson put it more plainly: "We're here to talk about a really big fucking deal." The company's deputy general counsel, Greg Curtis, followed her, adding, "This whole situation is incredibly humbling." Next came Patagonia CEO Ryan Gellert: "I think what the Chouinards have committed to doing, and what we've all been able to create here, is one of the bigger moments, honestly, in the history of capitalism."
Denne historien er fra Winter 2022/2023-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Winter 2022/2023-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Lift Off - Would you pay $50,000 to touch the edge of space?
Would you pay $50,000 to touch the edge of space? Meet the entrepreneurs providing a rarified clientele with a luxurious, once-in-a-lifetime journey.So you want to go to space. To take in the expansive curvature of the Earth glowing miles above the atmosphere, surrounded by pure darkness. To experience the mind-altering overview effect described by astronauts as a transcendent state of awe, staring back at the planet on which you've inhaled your every living breath.
There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,
Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy, the midlife wisdom school I co-founded in 2018.
A Scientific Discovery that Unlocks Your Body's Healing Power
The founder of Stemregen, a company that creates powerful supplements that stimulate the body's natural repair system, explains how a \"fringe idea\" opened up a new world of stem cell therapy.
Transformative Growth: Agency Masters the Art of Evolution
As a destination marketer, Awestruck has mapped out a journey to success by constantly developing its services and its staff.
For the Love of the Restaurant Experience
The founder and CEO of DJB Hospitality shares his passion for the challenging and uniquely rewarding hospitality industry.
Custom PEO Solutions for Blue-Collar Industries
COMPEO is an HR management solutions provider with a jaw-dropping five-figure growth rate.
Homebuying Was BrokenMeet the Founders Here to Fix It
Cecilian Partners is a fast-growing technology firm providing end-to-end solutions for production homebuilders and land developers.
A Focus on Complete Solutions for Regulatory Environments
The Northcross Group develops sustainable processes for clients with compliance needs.
An AI Startup That Sanctifies Time
Created around the idea that time is sacred, Laurel helps clients reclaim it so they can make more money in less time.
The Former Wall Street Analyst Teaching Wealth-Building to the Masses
Empify is a fintech startup providing financial education tools and resources for the 99 percent Wall Street often overlooks.