When L.A.'s pleasantly alliterative Staples Center was VV renamed the goth-tinged Crypto.com Arena in late 2021, some fans considered it an upgrade. After all, the $700 million deal meant LeBron's house would no longer be sponsored by the purveyor of Post-its—but by one of the hottest startups in the rapidly growing crypto economy. Crypto.com has signed deals with sports teams (Paris Saint-Germain) and leagues (Serie A, F1) across the globe-a strategy designed to quickly spread brand recognition. And yet longtime stadium-name watchers remain cautiously pessimistic. After all, pricey, vanity-plate naming deals often speak to a company's more-money-than-brains mindset, which in turn can foreshadow a financial nosedive. Or worse. Behold the venues that gave sponsorship a bad name. -BILL SHAPIRO
Enron Gets Called for a Balk
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Denne historien er fra March - April 2022-utgaven av Inc..
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Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
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The Back-lash Survivors
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The Spa Surge
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Riding the Waves
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Home Economics
How Chairish brought the circular economy to furniture.
