Luckin Coffee
GRINDING THE NUMBERS
If you're running China's biggest domestic coffee chain, with nearly 3,000 cafés, opening stores faster than Starbucks, and poised to go public, you can pretty much sit back, sip your cappuccino, and enjoy the sweet whirring of the espresso machines. Unless that is, your hyper-caffeinated growth story is mostly froth. To keep funding its cash-burning business, Luckin concocted complex coupon and voucher schemes, created hundreds of thousands of fake customer orders, and even devised a fictitious employee-fabricating an alternative financial reality that overstated annual sales by as much as 40 percent. The company succeeded in luring investments ($864 million worth), but when the Securities and Exchange Commission's bean counters dug in, the stock price fell by 75 percent, the CEO got the heave-ho, and the company was delisted from Nasdaq and fined $180 million-a mere cup of coffee, given the scheme.
WeWork
A REAL ESTATE CULT
Denne historien er fra Winter 2021/2022-utgaven av Inc..
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Denne historien er fra Winter 2021/2022-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,
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