Flipping The Scrip

In 2011, tech industry veteran Doug Hirsch launched digital health care marketplace GoodRx with Scott Marlette and Trevor Bezdek. With 20 million people now using it every month to find affordable prescription medications, GoodRx has saved them $30 billion. Hirsch has continued to serve as co-CEO since taking the company public last year. We asked him how he’s kept it healthy through all the changes.

- By Graham Winfrey

DOUG HIRSCH

AFFORDABLE HEALTH CARE

Hirsch co-founded Santa Monica, California-based GoodRx to help provide Americans with affordable access to prescription medications.

PE TRIPLE PLAY Private equity firms Francisco Partners and Spectrum Equity acquired a majority stake in GoodRx in 2015 before a third PE firm, Silver Lake, made a minority investment in 2018.

GOING PUBLIC IN A PANDEMIC GoodRx went public in September 2020, raising $1.1 billion in its IPO.